Innocent Smoothie - Innocent Playhouse

Education: London College of Communication Year: 2010 Final Major Project

Brief:
Sustainability is one of the latest trends in packaging design, connecting with us emotionally. Tetra pack is a type of packaging that is widely used in beverage products. 

Concept:
Innocent Smoothie is one of the brands that are committed to use sustainable materials for their products. As a large section of their target audience are young kids, a product that encourages reusing the packaging to construct something you built yourself would resonate with children and be more fun.

Solution:
Innocent Playhouse is the concept for an Innocent Smoothie product line, aimed at children. This product packaging focuses on the idea of re-using, making packaging into a product and making it more exciting with the use of visual prompts. This will give consumers a desire to keep the packaging. This product packaging line for Innocent smoothie for kids comes with 4 different flavours represent different houses, which are collectible to built a small community. This edition also comes with a mobile app that allows the users to play games, enter competitions, read news and tips and receive promotions.